664% Increase In Organic Traffic In 3 Months – SEO Case Study

 

Results:

This local furniture rental company increased their organic traffic by 664% in 3 months with using guest posts as the ONLY backlink source.

Both brand new city pages ranked on the 1st page of Google for all of 12 target furniture rental terms within 4 months.

Key Takeaways:

  • 664% increase in organic traffic in 3 months
  • 1st-page rankings for 12 keywords that were as low as position 95 when we started
  • Increased organic traffic to 23,893 per month from 3,597
  • Only required 20 guest post links

Background:

This client had an established domain and wanted to rank for local furniture rental keywords in two major cities.

We built two brand new city pages for a couple of reasons:

  • For a better user experience to show them that we offer furniture rental in their exact city
  • To write custom title tags to help boost CTR in the SERPs
  • To build review schema for each city to help boost CTR in the SERPs
  • To create relevant content for each specific city

We optimized these on-page elements:

  • Title Tag: We created a benefit-driven title tag from their best performing AdWords headline and added our keyword. 
  • Meta Description: We added a few benefits about the product, main keyword, and a call to action
  • Had them add 100+ words content
  • Optimize the H1 tag to include keyword
  • Add local business + review Schema

Audit:

The website had established authority and was already ranking within the top 2-6 pages with only brand name anchor text.

We started the campaign off with only guest post link building because we felt that that was all that was needed to get to page one.

Content Gap Analysis:

We looked at the top 3 competitors and compiled a master list keywords to focus on.

We had the client include LSI keyword variations into the Title tag, content and heading tags to maximize keyword coverage.

Anchor Text Percentage:

Since these were brand new pages, we wanted to make sure that at least 60% of the links were brand related since there was no previous anchor text diversification.

We could have been more aggressive on the LSI keywords if the pages already had links to them.

Brand = 45%
Brand + Keyword = 15%
LSI Keyword = 15%
Money Keyword = 25%

Month 1:

  • 2 x DA 10+ Guest Posts – Branded 
  • 2 x DA 20+ Guest Posts – Branded
  • 2 x DA 30+ Guest Posts – Branded

Month 2:

  • 2 x DA 20+ Guest Posts – Branded + LSI Keyword 
  • 2 x DA 30+ Guest Posts – Branded
  • 2 x DA 40+ Guest Posts – LSI Keyword

Month 3:

  • 3 x DA 40+ Guest Posts – Money Keyword
  • 3 x DA 30+ Guest Posts – Brand w/Keyword + Money Keyword
  • 2 x DA 20+ Guest Posts – Brand w/Keyword

Month 4:

Sit back and relax 🙂

Leave your comments below if you’d like to see more training on how to properly use guest posts to achieve these results.

Cheers!

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6 comments

  1. Very cool results. Got a ton of questions 🙂

    Most important of which is how relevant the guest post content and sites on which they were hosted were to furniture rental.

    Also, were all of these links do follow?

    Reply
  2. The guest post content was tailored to furniture topics and the websites were from niches in Home Improvement, Fashion, and Real Estate.

    Yes, all of these links were do follow!

    Please also take note of the diversity between guest post DA10-40 and anchor text percentages.

    Reply
  3. That’s great result! Did you use direct keyword anchor text on the links of guest posts?

    Reply
    1. Correct. You can see the anchor text percentages and at what month we sent them at the bottom of the post.

      Reply
  4. I’d be curious as to how the site responded in May and June. Did it keep climbing? did it slow? May had a relevance update that held back a lot of sites I was working on, but they regained in June.

    There was so much work done on this Case study, I would be curious if a lot of the benefit kicked in after the case study ended.

    An update?

    Reply
    1. Great question!

      The last ranking screenshot was from the end of April.

      The company actually moved domains at the beginning of May because they rebranded their name and unfortunately didn’t add the two new city pages with the move.

      We are still waiting for the new pages to get added to the new website so we won’t know 100% until they add the new pages.

      Although, I’m pretty confident that the rankings will bounce back once the pages are added. We 301’d the old city pages to the new home page and here are the current rankings https://www.screencast.com/t/lb9fWHUCmg5.

      The current homepage is about as deoptimized as it gets with no mention of either city on the page or title, under 80 words total, no mention of the main keyword anywhere on the page.

      We performed a similar case study around the same time and the other website has a steady upward growth. That case study will be released toward the EOM.

      Reply

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